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How to Wear the Bear

It is tradition to wear your Golden Bear pendant facing your heart as a symbol of your connection to the Vail Valley and the memories created here. Golden Bear earrings are intended to be worn with the Bear's nose facing your cheek. While we encourage you to wear your jewelry in the manner most comfortable for you, be prepared for a gentle reminder if you are seen wearing the Bear another way in Vail! As for our bracelets and rings, it comes down to sheer preference.